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Topic Terminology:
Industry, Audience, Conglomerates, Horizontal Integration, Vertical Integration, Representation Horizontal Integration: is the acquisitions of other companies at the same level of the supply chain (eg. making media products) in similar or different sectors of the market. It is where an organisation develops by buying up competitors in the same section of the market (eg. one music publisher buys out other smaller music publishers). Vertical Integration: a strategy that involves bringing supply, production, distribution and sales together into one unified company (eg. when a manufacturer owns its suppliers and/or distributors). Conglomerate: A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet. It is basically when two or more businesses are own by a parent company. Quick Questions: 1. The Marine Offences Act (1967) affected radio in what way? This Act / Law meant that radio stations were not allowed to operate offshore. Therefore, the ever popular pirate radios became illegal. 2. What is a conglomerate? It is basically when two or more businesses are own by a parent company. 3. How is radio regulated? OFCOM is the regulator for all of UK's communication industries. 4. What regulates music video content? BBFC regulates the content in music videos to ensure that it is appropriate for its audience. 5. What is the different about independent record labels? They are not funded by a larger music company. 6. What are the connotations of the clothing One Direction wear in the video? All of the members of the band have different personas. Each member's clothing connotes their individual characters. 7. What are the connotations of the setting in the Arctic Monkeys video? This music video was a performance video as it showed the band performing. This suggests that they may only have a niche audience which is people who like rock music. It also connotes that they have a very close and strong connection with their fans. 8. How is Beats 1 radio distributed? Apple Music 9. What is technological convergence? This is when newer and innovated technologies do the job of an older technology but more efficiently. 10. What is the purpose of a music video? A music video is a mode of connection for the artist and their fans. Anchoring: describing what is shown in a media text.
Audience: the group for whom a media text is intended Bias: prejudice in favour of or against something Broadsheet: a serious paper aimed at professional, upmarket people, previously in a large format but now mostly compact Connotation: meaning which is suggested by a media text Deconstruct: to take apart / analyse Denotation: the intended meaning of a media text; what a text shows or represents. Editorial: A newspaper article written by or on behalf of the editor which gives an opinion on a topical issue. Genre: group of texts that share certain characteristics; classification Masthead: the title of a newspaper or magazine at the top of the front page Narrative: way in which a story is told Objective: not influenced by personal feelings Representation: How the media shows us the ‘real world’. Sensationalism: exciting or shocking reportage which is intended to interest the public, without necessarily being accurate. Structure: in newspapers, the way an article is organised. Subjective: based on or influenced by personal feelings or opinions. Tabloid: a compact paper, designed to appeal to a mass audience. Text: any media product (e.g. advert, photo, film, video game, web page …) or piece of writing. Values and ideologies: systems of beliefs which determine how power relations are organised within a society. Strapline: a few word sentence to accompany a brand or product. Video games must effectively use narratives to engage audiences.
To what extent do you agree. (use min 2 CSPs, 2 theories and specific examples). |
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